Point of View


Straw man ideas from a Jpura member
By Kumara Wickramarachchi

J’pura Alumni Association has come a long way since its shot period of existence.  Members are enthusiastically engaged devoted their time and energy to organize programs like J’pura scholarship program, blood donation campaign and many other events at various scales.  By spending sleepless night and days of labour, our dedicated officials (past and present) make all these happened, for which they deserve our gratitude  and big thanks ”Bravo Ladies and Gentlemen” . Question is, can we maintain our current member enthusiasm for next ten years by doing what we are doing now? I am not sure. I believed most of these programs are very effective in short term to bring our alumni together, but these shot term strategies have very short shelf life, after they achieved the basic objectives, enthusiasms eventually die down.  The outcome will be, organization either completely disappears or limits to a very few active members.  If our organization has not already been reached this phase yet, I am sure signs are definitely being popped up. This eventuality is not specific to J’Pura Alumni Association but it is universal.  Every organization is going through this hard reality, some survives others succumb.
Question is how do we survive?
Answer is simple, keep the organization relevant.   As long as J’pura alumni association is relevant to its members, they will come, actively engage and grow bigger and bolder. Sounds easy, but it is the most challenging task of all. Believe me, at this phase some members will abandon the organization but others will start to rally. At this phase officials need to be bold, visionary and take strategic decisions; don’t try to please everybody, let minority opinion to go if they cannot respect the majority. Don’t worry they will join back when they see the success. But most of all create an environment which allows all opinions, ideas and views are being heard before they are discarded.  As long as officials started to filter members’ opinion through their ideological lenses, nobody will trust them, nobody will express opinions and next time nobody will bother to come. So don’t try to impose our values on others, let the sluice gates opened and then create a mechanism to manage the flow.
Assessment
My humble opinion is our association is very much inward looking and too much focus on getting something to our members or to our university.  Due to this inward looking attitude we miss out lots of positive things happening outside our boundaries.  It is even contradictory to our Buddhist values.  By breaking down the boundaries, going beyond J’pura and integrating with the larger social fabric, foundation of our organization can be strengthened.  But remember to keep your identity. Unless we fully integrate to Canadian society, we don’t progress. We must cherish the society we live. I think we should integrate all Sri Lankan graduates into one Alumni Association and brand it as larger professional body, instead of living in our own glass silos and pointing finger to others.  We should give something to the Canadian society; in return all members will get a larger benefit.  Below is a rudimentary analysis of some of our current programs and some of proposed initiatives.
Current Programs
Strategy
Level of Engagement
Term of Impact
Strategic Value
Strategic assessment
Annual get-together
High
Short to medium
Medium value strategy
Keep members engage and provide net working opportunity to new members.
Web page
Medium to high
Long term
High value strategy (Need improvement to current Web)
Fully integrated web page can be a effective discussion platform (ideology and education), Information and news islet, marketing tool and can be a classified ads host.
Scholarship program
Low
Short term
No strategic value, mostly compassionate ground
No national (SL as a Country) benefit, No benefit to the J'pura university, no recipient will dropout due to not having the scholarship, no benefit to members.
New immigrant welcome/info sessions
Medium
Short term
Medium value strategy
Attract new members, opportunity to integrate new comers to the community, provide strategic info to newcomers (effective only for very new immigrants).

Proposed Additional programs
Strategy
Level of Engagement
Term of Impact
Strategic Value
Strategic assessment
Revise the mandate to include all Sri Lankan University Alumni and change the Name to Sri Lanka University Alumni Association
High
Medium to Long term
High value Strategy
Increase active membership, expand the resource base, increase participation rate and increase our bargaining power in Canadian Market place.
Fundraising for Canadian programs (cancer, food bank, etc.)
Depends on how we market it
Medium to Long term
High value strategy
Increase visibility of the organization within Canadian society, recognition for members and social acceptance, increase association influence in Canadian market place.
Organize volunteer activity
Depends on how we market it
Medium to Long term
High value strategy
Increase visibility of the organization within Canadian society, recognition for members and social acceptance, increase association influence in Canadian market place.
Make Federal and Provincial Political contributions to all major parties
Depends on how we market it
Medium to Long term
High value strategy
Increase Association influence in policy making, Influence politicians on member maters, increase visibility in Canadian society.
Make Donations to J'pura University
Medium to high
Short to Long term
High value strategy
Positively contribute to the university resource base, Increase Association's long term recognition.

  Friends, you can glorify or vilify these thoughts, but you cannot ignore them because you are part of it, so mercilessly attack them and contribute to your organization future.  From a Sleeping Old J’purek